ABSTRACT
According to I. L. Janis and M. B. Smith a country's attempts to improve its image abroad are characterized by a number of structural peculiarities. Austria's image was obviously endangered. Vienna's famous white Lippizaner horses, Mozart, waltzes, Sacher cream cake, and so on were no longer the dominant elements of the Austrian image. One of the major tasks of propagandistic image policy is the invention or use of propagandistically good slogans. Such slogans can be of an aggressive or inviting nature, or can be religiously, morally, or politico-strategically colored. The negative image of Germany for a long time was grounded in the predominance of the notion of European balance, the principal guideline for political actions. The positive image of the word democracy is used by the political leaders of many countries to create the false impression that their countries are democracies. Enemy-images have many uses. Authoritarian leaders in particular have a predilection for creating enemy-images.
