ABSTRACT
The primary challenge of faculty evaluation is to provide clear criteria for performance, especially in the area of teaching. The key to developing these clear criteria is to examine carefully the academic culture and the expectations (or learning styles) of students. In assembling this information into a definition of good teaching, three strategies can be used: (a) match strategy (assuming that student expectations are primary, the key is to maximize student satisfaction by matching students' learning styles to corresponding faculty strengths), (b) canon strategy (believing that certain knowledge and skills must be taught, the key is matching faculty strengths with certain kinds of information), and (c) liberal strategy (recognizing that a full learning experience requires a kaleidoscope of experiences for the student, the key is to provide students with the fullest range possible).
