ABSTRACT
To address some of the human-to-human issues surrounding our digitizing world, we need to get beneath the glossy surface of ever-cooler new tech devices to ask questions about what these devices are doing to us, and what we can do with them to make our lives and the lives of others better. An emphasis on digital culture means focusing less on the gadgets, more on the human interactive dimensions of digital phenomena. Technocultural approaches to digital culture issues avoid the extremes of viewing technologies as running amok, out of human control, and the equally dangerous assumption that technologies have no likely social consequences, including unintended ones, built into them. The nasty name for these new words is jargon; the more positive word is terminology. To the uninitiated, these new terms often seem like unnecessary complications, if not downright gibberish.
