ABSTRACT
Evidence has begun to mount that some of the most durable and important effects of watching television may come in the form of subtle, incremental, cumulative changes in the way we view the world (i.e., in our perceptions of social reality). We like to think of these subtle shifts in the way we think about things as stalagmite effects — cognitive deposits built up almost imperceptibly from the drip-drip-drip of television’s electronic lime water.
