ABSTRACT

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

part 1|56 pages

Fundamental Viewpoints

part 2|65 pages

Contexts

part |63 pages

Organizational Contexts

part 4|61 pages

Sales and Marketing Contexts

chapter 9|17 pages

Focus Group Research

the Communication Practitioner as Marketing Specialist

part 5|45 pages

Legal and Political Contexts

chapter 12|23 pages

Legal Communication

an Introduction to Rhetorical and Communication Theory Perspectives

part 6|101 pages

Health Contexts

chapter 14|15 pages

Health, Aging, and Family Paradigms

a Theoretical Perspective

chapter 16|21 pages

Dentist—Patient Communication

a Review and Commentary