ABSTRACT

The stereotype of the used-car salesperson has been a highly resilient one for decades. If you have seen the portrayal of the used-car salesperson in the movie Used Cars with Kurt Russell, then the image is probably indelibly imprinted on your mind. Russell and his cohorts at the used-car lot surreptitiously roll back odometer readings, literally reattach loose bumpers with chewing gum, and use “water-based” paint to restore the finish of the used cars. The movie parodies the stereotype of the hard-sell salesperson. This stereotypical salesperson is the aggressive, bombastic, insensitive, fast-talking, fender-thumping, tasteless slob who is decidedly short on both ethics and education.