ABSTRACT
SUMMARY. This article focuses on the study of the changes in consumers’ recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block leader technique characterized by the agreeing participant signing a request or statement in which s/he makes a commitment to recycle as a result of the encouragement of a person who belongs to the same social circle. We therefore 84carried out a quasi-experimental work whose results enable us to explain the response to this recycling promotion technique. It makes a contribution to existing environmental literature by (1) systemizing the set of existing doctrines in order to explain the response to this recycling promotion technique, and (2) revealing the effects of this technique on people’s beliefs and attitudes. The practical implications that may stem from these contributions are of an educational nature and should be of use to the public management of promotion campaigns. doi:10.1300/J054v17n01_04 [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworth-press.com> Website: <https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com> © 2007 by The Haworth Press, Inc. All rights reserved.]
