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Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?
DOI link for Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?
Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?
Edition 2nd Edition
First Published 2012
Imprint Routledge
Pages 52
eBook ISBN 9780203828588