ABSTRACT
Sometimes a paper has a long gestation period, but nearly 20 years is probably too long. We started this research as part of the first author’s PhD thesis in the late 1980s, completed the survey providing the data for this analysis in 1990, and then circulated earlier drafts of the paper in the early 1990s. Fortunately for us the problems associated with consumers’ responses to risk have remained a continuing intellectual interest of environmental economists and there have been few efforts to combine revealed and stated preference responses to choices involving risk. 1 Equally important, food safety is once again in the news. In 2006 it was e-coli and spinach. Two years later it was salmonella linked to raw tomatoes, and jalapeño peppers. 2
