ABSTRACT
In this fourth chapter committed to answering the question “What’s it worth?” we focus on the values of persuasion in contemporary society. In particular, we are interested in the moral and non-moral components of advertising, public relations, and a whole slew of persuasive activities. We believe these fields play an important role in informing and persuading us citizen-consumers. Furthermore, we believe that all of us benefit when the enterprises are carried out responsibly, but little good accrues when advocates act unethically.
