ABSTRACT
Accountability, transparency, and credibility are the focus of the sixth and final of the “5Ws and H” questions we propose asking when doing ethics. The question-”How’s your decision going to look?”—requires decision makers to reflect not only on the ethical justifications of their decisions, but also to consider to whom (and to what extent) they may be accountable. In doing so, they are well advised to behave with transparency, and to pay some attention to their credibility.
