ABSTRACT
So how did a small band of immigrant workers pressure the largest fast-food company in the world to do something that could help transform these workers lives? NOW tells the David vs. Goliath story of a group of Florida tomato pickers that went toe to toe with a corporate giant and won. These workers fought an incredible four-year battle against Taco Bell and its parent company, Yum! Brands, to improve their working conditions and wages. Their success may have sparked a nationwide movement.
