ABSTRACT

Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.

This groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex, local environments in shaping the processes of entrepreneurship. Topics include: 

  • Main processes of entrepreneurial venture creation, innovation and growth
  • Operational steps characterizing processes of entrepreneurship
  • Establishing and realizing entrepreneurial ventures
  • Core processes and practices of entrepreneurship

With case studies and interviews with entrepreneurs from across the globe, Entrepreneurship's international approach makes it stand out from other titles, providing students and practitioners alike with a unique perspective on this subject.

A companion website featuring: a lecturer's guide, with extra assignments and links to videos, PowerPoint slides for teaching uses and a questionnaire with detailed feedback for students, is available at: https://cw.routledge.com/textbooks/9780415561204.

chapter |14 pages

Introduction

part 1|36 pages

The Resource-Based Perspective in the Entrepreneurial Course

chapter 1|12 pages

The Environment and Entrepreneurship

chapter 2|8 pages

The Entrepreneurial Culture

chapter 3|14 pages

‘Entreprening'

part 2|208 pages

The Process-Oriented Perspective in Entrepreneurship

chapter 4|19 pages

Creativity in Entrepreneurship

chapter 5|18 pages

Innovation

chapter 6|15 pages

Opportunity Exploitation

chapter 7|13 pages

The Startup Stage

chapter 8|15 pages

Mentorship, Coaching and Counseling

chapter 11|25 pages

Marketing

chapter 12|26 pages

Financing the Entrepreneurial Venture

chapter 13|31 pages

Managing Rapid and Sustainable Growth

part 3|50 pages

The Output-Oriented Perspective in the Entrepreneurial Realm

chapter 14|13 pages

Evaluating and Measuring the Firm's Success

chapter 15|23 pages

The Entrepreneurial Avenues

chapter 17|3 pages

Conclusion