ABSTRACT
After studying this chapter you will be able to:
See today’s entrepreneur through a holistic overview, as exploiting and spawning opportunities, creating economic and social prosperity within societies and doing things that make a difference. They are today’s agents of change.
Explain the different environment-related elements that influence the entrepreneurial action and their impact on the profile of today’s entrepreneur.
Recognize the support and drive that the labor market offers individuals to attract them to entrepreneurship, including a change in psychological contracts, probing for and enhancing creativity and innovation in the market, and conceiving of entrepreneurship as the choice of a successful path rather than a trash bin for the unemployed.
Sympathize more easily with entrepreneurs and the entrepreneurial course, and look at this path as a desirable one that induces success and self-accomplishment and enables flexibility, work–life balance and combining interests in the entrepreneurial path.
