ABSTRACT
At 11:30 on a Saturday night sometime in 1959, a television set is switched on. On one channel, an old movie is rerun-for the umpteenth time. The channel switches and stops at the sound of a jazzy piano riff. Onscreen is a Corvette prowling the streets of a city at night. The car pulls up in front of a swanky-looking, high-rise apartment building. The camera cuts to the interior of an elevator as the numbers of the fl oors light up. When the elevator gets all the way to the top fl oor, a familiar logo appears-the Playboy bunny. When the elevator doors open, the television viewer is greeted by none other than Hugh Hefner himself. Inside the penthouse, a party chock full of celebrities and beautiful women is in full swing . . . and the television viewer is part of the fun.1
