Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
When PR meets marketing: On the intraorganizational challenges in the implementation of integrated communication
DOI link for When PR meets marketing: On the intraorganizational challenges in the implementation of integrated communication
When PR meets marketing: On the intraorganizational challenges in the implementation of integrated communication
Edition 2nd Edition
First Published 2010
Imprint Routledge
Pages 21
eBook ISBN 9780203088982