1. Before Consumerism  Part 1: The Emergence of Consumerism in the West  2. The Emergence of Consumerism  3. The First Causes of Consumerism  4. Consumerism Across the Atlantic: An Early Imitation  5. The Explosion of Consumerism in Western Europe and the United States  6. The Dark Side of Western Consumerism  Part 2: Consumerism Goes Global  7. Consumerism in Russia  8. Consumerism in East Asia  9. Consumerism in Africa  10. Consumerism in the Islamic Middle East  Part 3: Consumerism Toward the New Century  11. Consumerism in the Contemporary World  12. Conclusion: Who Wins – Consumerism or Consumers?