ABSTRACT
Although the radio business started the twentyfirst century healthy, its growth in both audience and advertising has stagnated in the face of its competition. At the same time, the radio industry is working to become an important part of the digital media revolution. This transformation will be substantial, because media powers have built the U.S. radio system to be powerful and to last. In fact, exploring radio today, you’d be hard-pressed to realize that it was once the central, most important medium in Americans’ lives. Let’s take a look.
