ABSTRACT
AS WE SAW IN Chapter 4, one ofthe greatest perceived hurdlesto new venture creation is, “I don’t have enough money.” Lulled by the stories of venture capitalists and angels that pour millions of dollars into small start-ups with barely a busi ness plan to their name, the budding entre - preneur naturally assumes that the first step is to look for money, prefer ably a lot of it. But before you embark on that quest, think about the following:
