ABSTRACT
T he seemingly effortless, intuitive judgments and decisions made by experts-be they museum curators, stock traders, or chess grand masters-continue to fascinate both academia (e.g., Hogarth, 2001) and the popular imagination (Gladwell, 2005). In this chapter, we propose that expert intuition refers to processes to which the decision maker does not have conscious access either because previously conscious, analytic processes have become automated to a point in which conscious attention is no longer necessary (Goldberg, 2005) or as the result of cumulative, associative learning that has never been conscious (e.g., Plessner, Betsch, Schallies, & Schwieren, chap. 7, this volume). We also argue that nonexpert intuitive decision making is carried out in related ways.
