ABSTRACT

A trade mark means any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of other undertakings.

• ‘Any sign’. Although ‘sign’ is not defined, section 1(1) of the 1994 Act goes on to specify that a trade mark may consist of ‘words (including personal names), designs, letters, numerals or the shape of goods or their packaging’.