ABSTRACT
Fitness has become a dynamic global industry that produces new fitness forms in rapid succession. For instance in the U.K., fitness classes continue to represent an important and growing segment of the health and fitness market in spite of economic recession (Mintel 2009). In the past ten years, Yoga, Pilates and other mindful fitness classes have become increasingly popular with women. This slow movement of fitness activity can be seen as a part of a cultural trend that includes slow city (cittaslow), slow food and slow travel (Honoré 2004). A principal characteristic of the slow movement is that women look for physical exercise where they can enjoy the silence and tranquility of bodily movement. Focusing on movements in detail, they usually want to learn more about their bodies to develop tools for their well-being. One such fitness form is Method Putkisto (MP). The MP has not yet been internationally established, but it has gained popularity within the U.K. and Finland.
