ABSTRACT
The media have evolved from simple methods of production, distribution and communication to their present sophisticated technologies. Their growth and variety have greatly improved information dispersal, news availability and entertainment opportunities. They cover homes, places of business and leisure activities and their influence is very powerful and an inevitable part of daily life. For example, surveys indicate that 69 per cent of Britons obtain their daily news from television, 20 per cent from newspapers and 11 per cent from radio. Electronic technology, such as the Internet, is an important part of media, business and education, while the British use of home-view videos is the highest in the world.
