ABSTRACT
From a socioethnographic perspective, there has been little examination of businessmen's, NGOs' and politicians' role in the shaping of tourist destinations as well as in the social construction of conventional scripts, specific moralities and recurrent fantasies about a given site. Somewhat against current fashion, in 2005 I decided to start the research project that inspired this book by opening the door for tourism promoters and tour guides, inviting them to reveal their motivations, justifications and strategies on turning the favela into a touristic attraction.
