ABSTRACT
Rapid and continuing enhancements of digital virtual reality technologies have important implications for research. These advancements provide behavioral scientists, including social psychologists, with continually improving and increasingly powerful digital technology-based media research and measurement tools, especially so for experimentation. These tools increase the power and reach of social psychology’s empirical methods, bolstering both the internal and ecological validity of our experiments and quasi experiments (Blascovich et al., 2002; Loomis, Blascovich, & Beall, 1999).
