ABSTRACT

It will have become clear that in my discussion of tourism, high school baseball, advertising and aesthetics, have moved from a micro-to macrolevel study of language in society, from Ardener’s Sociolinguistics B to A. One criticism of this latter approach could be that I have provided no ethnographic evidence to support interpretations that may well be nobody else’s but my own. In order to allay such suspicions, therefore, I will in this chapter look at a different aspect of pottery aesthetics as they occur in the context of another popular cultural form-mingei, or folk crafts. Here I will once again write about those sake-drinking potters of Sarayama, Kyushu.