ABSTRACT
This chapter fi rstly critically considers some ways tourist satisfaction has been understood and measured. Secondly, it presents an approach from positive psychology as an alternative way of understanding and evaluating aspects of satisfaction. This alternative approach adds to the already established and widely used approaches in tourism management. The positive psychology approach is the fl ow-state approach. The state of fl ow is the experience associated with engaging one’s highest strengths and talents to meet just-doable challenges. When a person is in fl ow, everything comes together for him/her and the person is totally involved in the activity at hand (Csikszentmihalyi, 1975, 1990).
