ABSTRACT
In a brilliant advertising campaign,1 a pill bottle lies empty on its side, surrounded by the pills that have fallen out of it. The caption reads “a lawyer sees patent infringement, an economist sees a bullish market, a psychologist sees addiction-question every angle.” This graphic and text-one of several used in an advertising campaign that was developed to promote a university as “the interdisciplinary university”—is based on the theme that a single artifact can be seen from multiple points of view. Such is the case with medical records, the data that constitute them, and the activities which are coordinated by those records.
