ABSTRACT
Who are the heroes of the green movement? Who are the iconic leaders for environmentalism? Would the average American citizen know the name of Wangari Maathai without the assistance of Google? Perhaps not. How about Former Vice President Al Gore, Jr.? Leonardo DiCaprio? The Prince of Wales? More likely. In this chapter we review the celebrity activist model and citizen leader model of environmental activism, and we encourage a reexamination of our green heroes. Who are the unsung heroes, particularly from the developing world, that can provide us with a broader spectrum of role models? Environmental issues are so complex and so pressing perhaps it is time to expand the models we follow.
