ABSTRACT
Media production is invariably an industrial process. It usually involves a creative producer and ‘rights’ to exploit creative labour, some form of technology and a system of distribution and then ‘exchange’ (the interaction with a user). Even if a producer is the legendary ‘musician in a bedroom’, each of the above applies. They have all been subjected to major changes over the past twenty years and media businesses themselves are in turmoil, some having found new ways to monetise their rights holdings – to make sure users pay something for their products – while others face the prospect of declining sales.
