ABSTRACT
Most of you, reading this, will have grown up in a digital and online world – or at least, experienced the world that way since the time you began to access media products and services for yourself. You are called ‘the internet generation’ or ‘digital natives’ because you are presumed to be unprecedentedly familiar with such forms, and to expect an ‘anytime anywhere’ media, always ‘on’ (however far that may be from your experience). Some recent theories have suggested that Web 2.0, as this degree of interactivity is called, requires completely new theories of media. We’re not exactly arguing for this, but equally we refuse some easy media panics suggesting that ‘new media’ are the end of civilisation as we know it.
