ABSTRACT
Public-service channels generally have undergone changes in programming during the last 10 to 15 years and this has also been the case with the Danish public-service channels, DR and TV 2. The early hours of prime time for four days of the week have gradually been filled with programmes concerned with so-called lifestyle matters. The programmes address home improvement, gardening, cooking, hobbies, holidays, personal appearance and health, and the formats range from the instructive do-it-yourself programme or the sceptical consumer programme, through programmes with the ‘makeover’ as their central dramaturgical logic, to programmes concerned with the presentation and updating of taste, where aspects of lifestyle are often integrated with traditional entertainment elements such as quizzes and competitions.
