ABSTRACT
In 1979, Robert B. Zajonc was awarded the Distinguished Scientific Contribution Award by the American Psychological Association, for which occasion he was invited to give a lecture. On such events, honoured scientists often review the awarded research and present a personal view on future developments in the field of interest. Zajonc, however, chose to present a ‘‘richly provoking’’ (Rachman, 1981, p. 279) paper describing his views on the relation between affect and cognition.
