People will not change unless they want to – so locate the desire to change first

Often we approach change by setting goals, reviewing options, agreeing and implementing plans. But the will to act is tacitly assumed – and it is not always there. This strategy is about helping your client find the desire to change. It is the vital step, for example where an organization wants your client to change but the client does not, stuck in an assumption that the ‘problem’ is not their own, but the organization’s.