ABSTRACT
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.
This third edition has been updated to include:
- New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.
- New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
- New companion website including Power point slides and a case archive.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
TABLE OF CONTENTS
part 1|72 pages
Context
chapter |11 pages
Introduction
chapter |32 pages
The history of tourist behaviour
part |53 pages
The purchase-decision process
chapter |19 pages
Motivators
chapter |14 pages
Determinants
chapter |18 pages
Models of the purchase decision-making process
part |30 pages
Typologies of tourist behaviour
part |90 pages
Tourism demand and markets
chapter |11 pages
The global pattern of tourism demand
chapter |18 pages
National differences: domestic, outbound and inbound
chapter |26 pages
The nature of demand in different segments of the tourism market
chapter |33 pages
Consumer behaviour and markets in the different sectors of tourism
part |55 pages
Consumer behaviour and marketing
chapter |26 pages
Researching tourist behaviour: marketing research
chapter |27 pages
The marketing mix and tourist behaviour
part |104 pages
Topical issues in consumer behaviour
chapter |33 pages
The ‘ethical tourist': myth or reality?
chapter |19 pages
Quality and tourist satisfaction
chapter |26 pages
The emergence of new markets and changes in tourist demand
chapter |24 pages
The role of information and communication technologies in tourism
part |31 pages
Conclusions and future