ABSTRACT
This proceedings volume contains selected papers presented at the 2014 International Conference on Education Management and Management Science (ICEMMS 2014), held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the wo
TABLE OF CONTENTS
chapter |4 pages
The psychological research on the value of music education
Hongju Li Xiaowei Zhu Xiaoqi Ding
chapter |6 pages
Strategic positioning and thought of the rise of coastal trough region in new age—a case study on the coastal regions in Yancheng of Jiangsu
Yanmei Dong Yingming Zhu
chapter |4 pages
Exploration of cultivating research students in excellent course construction
Jing Wang, Xiaoliang Chu & Ying Li
chapter |4 pages
The effect and existing problems of nursing skills training in specialized secondary schools of Hebei province
Xin-zhong Gu Fu-qing Yang
chapter |4 pages
Research on the relationship between fashion culture and ideological and political education for the youth in China
Lei Xu & Ming Jiang
chapter |4 pages
Research on occupational burnout of female employees in Chinese beauty industry
Lei Xu
chapter |4 pages
Public watercolor art curriculum teaching method in science and engineering universities
Jing Xu
chapter |4 pages
Evaluation of Chinese cattle and sheep industry’s subsidies policy
Xiao Han, Fang Liu, Jie Yu & Zhongwei He
chapter |6 pages
The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (I)
Gang Fu Ping Zeng
chapter |4 pages
Adult students’ self-regulated learning ability evaluation research
Bo Yang & Wenyan Song
chapter |4 pages
A new model of forecast enrollment using fuzzy time series
Hongxu Wang & Jianchun Guo Hao Feng & Fujin Zhang
chapter |4 pages
Reform practice of cooking in higher education—take Sichuan Tourism University as an example
Xiang Li
chapter |4 pages
Exploration of the path construction of brand of building equipment group in Guangxi province
Chunyi Duan, Yun Zheng & Jian Gong
chapter |6 pages
Group AHP and evidential reasoning methods in the evaluation of green building
Xiao Yu He & Lu Ping Yang
chapter |4 pages
Research on integral social planning for age accommodated community
Xiaoyun Li & Rong Yi
chapter |4 pages
On the aid of sentence modification to enhance non-English majors’ grammatical proficiency in writing
Junqiang Zhao & Shunliang Shi
chapter |4 pages
The analysis of external factors about sports marginalization of migrant workers in China
Luojing Zhu
chapter |4 pages
Networked movie courseware theoretical exploration and development model research
Xiaoping Li, Yongliang Hu, Qiong Xu, Zhenghong Wang & Lin Zhang Xiaojun Wang
chapter |4 pages
The influence of emotional intelligent and adversity quotient on job motivation: An evidence case from insurance company
Mian Lin Xing Li
chapter |4 pages
The market concentration research of jujube processing industry in Hebei province
Wei Chen & Liang-liang Wang
chapter |6 pages
The reform of Mechanical Principle teaching for cultivating outstanding mechanical engineers
Zhanguo Zhang
chapter |4 pages
Research on the development of Chinese higher education based on fractal theory
Xiao Wang & Xiaolan Zhu
chapter |4 pages
Interpreting Starbucks’ image-creating and its functions in Chinese markets: A semiotic perspective
Siyuan Huang
chapter |4 pages
An analysis on negative transfer of native language in second language acquisition
Dongmei Wang
chapter |4 pages
Strategies of pragmatic distance embodied in non-English majors’ English writings
Junqiang Zhao & Xiaoli Zhang
chapter |4 pages
Research and practice on Industry-University-Research collaborative training mode for innovative talents of forestry engineering specialties
Xia Zheng, Xingong Li & Yiqiang Wu
chapter |4 pages
The cultivation of language communication skills of students majoring in design
Wenhui Li
chapter |8 pages
The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (II)
Gang Fu Ping Zeng
chapter |4 pages
Research on instrument and equipment information management platform of testing laboratory
Lixiong Zhang, Wei Hu, Jin Ding & Yanan Zhao
chapter |4 pages
The investigation and analysis of college students’ ESP autonomous learning
Xin-jian Fan Xin-zheng Li
chapter |6 pages
Research on the experimental teaching content and structure of business administration
Gangquan Xu, Lingzhi Liu & Shuili Yang
chapter |4 pages
On risk evaluation index system of carbon finance in commercial banks in China
Wenjuan Pan
chapter |4 pages
An empirical study on college students’ mobile assisted English learning
Dongsheng Wang & Lijie Wang
chapter |4 pages
The problems and countermeasures of “micro-class” from the point of view of cognitive psychology
Lihui Wang & Lijie Wang
chapter |6 pages
Research on international business talents cultivation of innovative thinking
Jianling Li
chapter |4 pages
Study on factors which influence CEO turnover in SOEs—the moderating effect of CEO power
Kai Wang Yaqi Liu
chapter |4 pages
Survey on rural middle school English education in Shaanxi—a case study of Shanyang No. 2 Middle School
Qiangfu Yu & Zhen Chen
chapter |4 pages
A comparison of second language teaching methodology content-based instruction vs task-based instruction
Yu Zhou Sheng Zhou
chapter |4 pages
The exploratory examination of the teaching methods of business communication
Bei Ju
chapter |4 pages
Training way of ethnic education characteristic on border areas in Yunnan, China
Y. Yang Y.L. Sun
chapter |4 pages
Reform and practice of teaching system of VC++ practice course based on CDIO
Pingle Yang, Qinge Zhang & Yong Wang
chapter |4 pages
The influence of traditional culture on the safety of production
Meiyun Zhang & Yin Guo
chapter |4 pages
Study on the capacity of the quantity of agricultural labor force in urban-rural area in China
Lifang Zhang, Ying Li & Chunyang Jiang
chapter |4 pages
Empirical study on the operating performance of Chinese military quoted companies
Lifang Zhang & Zhichao Liu
chapter |4 pages
Financial performance evaluation on medicine-listed companies based on factor analysis method
Qing-Dong Li & Jia-Hui Lin
chapter |4 pages
Framing global brands: Frame alignment strategies on legitimacy in host country markets
Jing Huang
chapter |4 pages
Implications of Paired Reading Schema for China’s foreign language teaching
Binbin Wu
chapter |4 pages
Regulation of Internet Investor Relations: A comparison between USA and China
Yan Jie Feng, Min Chen & Ying Fan
chapter |6 pages
Analysis of ‘pyramid-shaped’ undergraduate training system: Based on cultivation of excellence accountants (financial managers)
Lingna Mo Jiadi Li
chapter |4 pages
On Outward Bound for college students conducted by China University of Geosciences (Wuhan)
Lun Li & Xiao Hong Niu
chapter |4 pages
A survey of current status of self-efficacy concerning college students’ emotion regulation
Huiying Liu, Bian Du, Xueke Huang & Yanjie Hou
chapter |4 pages
Constructing the practical teaching platform of the pan-engineering and whole process to develop the excellent engineers in frontline of production
Shunpeng Zeng, Zhilin Qi, Kanhua Su & Jingcheng Liu Xiuwen Yang
chapter |4 pages
Operating mechanism construction of university technology transfer organizations
Xiaoli Li
chapter |6 pages
The analysis on cognition and behavioral intention of adventure tourists to Chengdu
Tingting Xiao & Mei Li Yong Yu
chapter |6 pages
Impact of risk propensity and entrepreneurial self-efficacy on entrepreneurial intention
Botao Yan Kunshu Ma
chapter |4 pages
A research on approaches and methods of cultivation of the professional core competence for higher vocational colleges
Lihong Yang Qingfeng Chai, Qiang Zeng & Zhaohua Yu
chapter |4 pages
Can investors’ attention affect earnings management? Evidences from China
Hao-jing Guo & Qian-wei Ying
chapter |4 pages
Research on safety and appliance of mobile-phone QR code payment tool based on QFD
Cai Xia Chen, Chun Shi & Xian Fen Zhang Qi Xiang Lan
chapter |4 pages
Analysis on using performance and optimization of excellent resource-sharing course
Guihua Wang, Debo Ding & Tingxian Qian
chapter |4 pages
The research and practice of the undergraduate graduation design based on the national excellent engineers training plan
Jiang-chuan Liu, Zhi-gang Yin & Wei Ji
chapter |4 pages
Influencing factors of MICE tourism based on experience economy—case of Guilin in China
Ying Tang & Yun Zhao
chapter |4 pages
Diversified cultivation for cultural awareness in college English teaching
Mingcai Wu
chapter |4 pages
Influence on English translation caused by culture difference between China and the West
Yijun Huang
chapter |4 pages
Cultivation of vocational students’ English practical ability based on multimodal theory
Jinrong Shu
chapter |4 pages
Construction design and maintenance measures for underground concrete construction
Fenglan Tian Donghai Bai
chapter |4 pages
Computer information safety analysis based on the network database data storage principle
Yanjie Zhou & Min Wen
chapter |4 pages
Advantages of integration of multimedia network and interactive English teaching
Juan Lei
chapter |4 pages
Strategy of college students’ psychological health education based on position requirements
Huabei Hu
chapter |4 pages
Legislation principles and operation efficiency of European and American ecotourism
Buyao Guo
chapter |4 pages
Evaluation index system and model for the construction of school ethos in university classes
Guanghai Shang, Qiankun Yang & Shiqi Liu
chapter |4 pages
Relationship between innovation training of social sports instructors and ecological sports
Bin Wang Jianrui Yu
chapter |4 pages
The analysis of wisdom for Chongqing tourism public information service system
Yan Liu & Wentian Jiang
chapter |4 pages
Education mode of applied innovative talents in higher vocational medical colleges
Jianrui Yu
chapter |4 pages
Function and value of cultural communication in national folk sports events
Bikai Dong
