ABSTRACT

Research Methodology: Techniques and Trends focuses on both undergraduate and post graduate courses; and it helps readers understand the basic concepts and the application of results directly to real life business, industry and research organizations.

Features:

  • Review questions are included at the end of each chapter, to test conceptual understanding of the subject and put theory into practice, which help in the understanding of key concepts and ideas.
  • In-depth coverage of concepts and techniques.
  • Tables and figures are presented to illustrate the concepts and techniques.
  • Provides students with essential guidance on how to carry out their own research projects.
  • Covers a wide range of research methods, approaches to research, and ways of carrying out analysis of data.

This is a textbook on research methodology for doctoral and post-doctoral programs; post graduate courses such as MSc, MBA, MCA, MS, etc., to name a few. Though the book is primarily addressed to students, it is equally useful to researchers and entrepreneurs as well.

chapter 1|12 pages

Introduction to Research

chapter 2|9 pages

Research Process

chapter 3|10 pages

Research Design

chapter 4|16 pages

Measurement Concepts in Research

chapter 5|18 pages

Measurement of Attitude

chapter 6|24 pages

Sampling Design

chapter 7|6 pages

Secondary Data

chapter 8|14 pages

Survey Research

chapter 9|17 pages

Questionnaire

chapter 10|14 pages

Qualitative Research

chapter 11|16 pages

Experimentation

chapter 12|16 pages

Data Preparation and Preliminary Analysis

chapter 13|18 pages

Concepts of Hypothesis Testing

chapter 14|31 pages

Hypothesis Testing: Tests of Differences

chapter 15|14 pages

Correlation and Regression Analysis

chapter 16|11 pages

Multivariate Analysis

chapter 17|14 pages

Research Reports

chapter 18|8 pages

Ethics in Research