ABSTRACT
Ethnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. It does this by noting the terms and underlying structure of thought people use to describe aspects of their culture. By responding to underlying cognitive patterns, the architect can both respond to the user and interpret creatively. Thus, ethno-semantic methods can help designers to enhance their professional responsibility to users and, at the same time, to feel fulfilled creatively. This book is a practical guide for those teaching social factors and social research methods to designers and for those using these methods in practice.
TABLE OF CONTENTS
part |110 pages
The ethnographic design project
chapter |13 pages
Introduction to design ethnography
chapter |7 pages
Sited micro-cultures
chapter |15 pages
Cultural informants
chapter |25 pages
Finding meaning in taxonomies
chapter |15 pages
Translating into physical design
part |131 pages
Report-writing and sample reports