ABSTRACT
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them.
Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
TABLE OF CONTENTS
part I|38 pages
Overview
part II|184 pages
Contexts of Practices
part |66 pages
Intercultural Public Relations in Corporations and Business
chapter 5|22 pages
Building Relationship with the Public from Different Cultural Backgrounds on Social Media
part |42 pages
Intercultural Public Relations in Government and Military Public Affairs
chapter 6|21 pages
When Black College Presidents Visit the White House
part |25 pages
Intercultural Public Relations in Health Care
chapter 8|24 pages
The Implications of Public Health Messaging Strategies
part |26 pages
Intercultural Public Relations in Education
chapter 9|25 pages
Managing a Relational Triad during COVID-19
part |24 pages
Intercultural Public Relations in Activism/Social Change
chapter 10|23 pages
Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations
part III|47 pages
Moving From Theory to Practice