ABSTRACT

When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? For over thirty years, Dr. Richard Zakia helped thousands of photographers hone in on their creative vision through the inspirational, informative text and images included in his classic book, Perception and Imaging.

More than a step-by-step photography instruction manual, Perception and Imaging explores the fundamental act of photography – seeing – through a uniquely comprehensive combination of technique, history, visual perception, philosophy and psychology. No matter your level of technical skill, you can learn to think more clearly about what you wish to convey in your images.

Fully revised to account for the unique influences and consequences of the digital revolution and online photosharing, John Suler newly addresses digital impermanence, sensory and cognitive overload, and the selfie, and their effects on perception. Additional coverage also includes microexpressions, Rorschach inkblots and subliminal reactions, transference, and synectics.

chapter 1|28 pages

Selection

chapter 2|40 pages

Gestalt Grouping

chapter 3|42 pages

Memory and Association

chapter 4|30 pages

Space, Time, and Movement

chapter 5|42 pages

Color

chapter 6|18 pages

Contours

chapter 7|22 pages

Illusion and Ambiguity

chapter 8|18 pages

Morphics

chapter 9|32 pages

Subliminals

chapter 10|36 pages

Rhetoric

chapter 11|54 pages

Personality

chapter 12|50 pages

Photo Sharing and Critique