ABSTRACT

In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success.

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics.

With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.

chapter 4|32 pages

Negotiating Long Term for Mutual Benefit

chapter 5|34 pages

Women Leaders in Global Business

chapter 6|33 pages

Motivating the Global Workforce

The case for diversity and inclusion

chapter 7|25 pages

Lessons for Global Leaders

chapter 8|20 pages

Teams

Colocated or virtual

chapter 9|35 pages

Global Business Ethics

Building personal ethics to achieve trust and relationship

chapter 10|37 pages

Managing Global Transitions and Relocations

chapter 12|37 pages

Doing Business in the Middle East

chapter 13|35 pages

Doing Business in Latin America

chapter 14|39 pages

Doing Business in East Asia

chapter 16|47 pages

Doing Business in Europe and Russia

Great Britain, Ireland, France, Germany, Italy, and Russia 1

chapter 17|32 pages

Doing Business in Africa