ABSTRACT
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
TABLE OF CONTENTS
chapter 1|10 pages
Charting the Landscape in Research on Country Image, Reputation, Brand, and Identity
part I|2 pages
Business Studies
chapter 2|22 pages
Country, Product-Country, Country-of-Origin, BRAND ORIGIN, or Place Image?
part II|2 pages
Social Psychology
chapter 7|24 pages
“Mediating” National Anxieties via Stereotyping the French “Threatening Other”
part III|2 pages
Sociology and Political Science
part IV|2 pages
Communication Science
chapter 13|13 pages
Media Influence on the Public’s Perceptions of Countries
part V|2 pages
Bridging Disciplinary Perspectives