ABSTRACT
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Among the new features and topics included in this third edition are:
- New and fully updated international case studies from both SMEs and large-scale businesses integrated throughout to show the various applications of strategic management theory. More extensive combined sector case studies on relevant topics such as Airbnb are also included at the end of the book for seminar work.
- New content on relevant topics such as big data, artificial intelligence, political external environment, social media and e-marketing, sustainability and CSR, absorptive capacity, and innovation.
- Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook, as well as supplementary exercises, case studies and video links for students.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.
TABLE OF CONTENTS
part 1|78 pages
Strategy and the tourism, hospitality and events contexts
chapter Chapter 1|30 pages
Strategy and strategic objectives for tourism, hospitality and event organizations
part 2|181 pages
Analyzing the internal environment
chapter Chapter 4|40 pages
Tourism, hospitality and event organizations – the human resources context
chapter Chapter 6|56 pages
Tourism, hospitality and event organizations – the products and markets context
part 3|88 pages
Analyzing the external environment and SWOT
chapter Chapter 7|25 pages
The external environment for tourism, hospitality and event organizations – the macro context
chapter Chapter 8|48 pages
The external environment for tourism, hospitality and event organizations - the micro context
part 4|165 pages
Strategic formulation, evaluation and selection
chapter Chapter 10|62 pages
Competitive strategy and strategic direction for tourism, hospitality and event organizations
chapter Chapter 12|37 pages
Strategic evaluation and selection for tourism, hospitality and event organizations
part 5|120 pages
Strategic implementation and strategy in theory and practice
chapter Chapter 13|55 pages
Strategic implementation for tourism, hospitality and event organizations
chapter Chapter 14|43 pages
International and global strategies for tourism, hospitality and event organizations
chapter Chapter 15|19 pages
Strategic management for tourism, hospitality and event organizations
part 6|119 pages
Case analysis for tourism, hospitality and events