ABSTRACT

The new edition of Business Practices in Higher Education helps readers understand the true nature of higher education and appreciate how the academy effectively incorporates business practices into everyday work lives. The authors apply business concepts and models and explain how they can be leveraged to improve the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions—including small private college, large public universities, and community colleges—address macro-level higher education and student population issues, while also addressing micro-level issues for individual institutions or students. Business practices are critical to the academic, student affairs, and administrative sides of higher education. This book offers aspiring higher education and student affairs professionals an understanding of the fundamental business practices of colleges and universities.

New in this edition:

  • Updated coverage of current practice and research
  • New chapters on accounting, strategic planning, and fundraising
  • End-of-chapter questions for discussion

part 1|35 pages

Environment and Structure

chapter 1|16 pages

Today’s Environment

part 2|85 pages

Finance and Funding

chapter 3|20 pages

Economic Principles

chapter 4|19 pages

Finance

chapter 5|15 pages

Accounting

chapter 6|27 pages

Budgeting Basics

part 3|103 pages

People and Processes

chapter 7|27 pages

Management Principles

chapter 8|23 pages

Strategic Planning

chapter 9|26 pages

Managing Human Resources

Recruitment, Selection, and Retention of Competent Staff

chapter 10|23 pages

Marketing Basics

part 4|35 pages

Perspectives on the Future

chapter 11|20 pages

Fundraising

chapter 12|13 pages

Where Do We Go from Here?

What Is Next?