ABSTRACT

As the 1990s progressed, China began to emerge as an economic giant. The chapters in this book, first published in 1996, illustrate many aspects of China’s path to internationalization. They also raise important questions for further study. What becomes clear is that to succeed in China’s business environment, foreign business strategists need to become better informed of the type of challenges that China presents.

chapter |8 pages

Introduction

China and international enterprise

part I|1 pages

Strategic issues facing international enterprises in China

chapter 3|14 pages

In search of complementary assets

Co-operative strategies and knowledge seeking by prospective Chinese partners

chapter 4|21 pages

Market entry and development in China

The experience of companies selling industrial goods and projects 1

part II|1 pages

The challenge of managing international enterprises in China

chapter 5|17 pages

Conflict management in US-Chinese joint ventures

An analytical framework

part III|1 pages

International activities of Chinese enterprises