ABSTRACT
As the 1990s progressed, China began to emerge as an economic giant. The chapters in this book, first published in 1996, illustrate many aspects of China’s path to internationalization. They also raise important questions for further study. What becomes clear is that to succeed in China’s business environment, foreign business strategists need to become better informed of the type of challenges that China presents.
TABLE OF CONTENTS
part I|1 pages
Strategic issues facing international enterprises in China
chapter 3|14 pages
In search of complementary assets
Co-operative strategies and knowledge seeking by prospective Chinese partners
chapter 4|21 pages
Market entry and development in China
The experience of companies selling industrial goods and projects
1
part II|1 pages
The challenge of managing international enterprises in China
part III|1 pages
International activities of Chinese enterprises
chapter 10|18 pages
China’s foreign trade corporations
Their role in economic reform and export success