ABSTRACT
Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.
TABLE OF CONTENTS
chapter 5|9 pages
New and Old Narratives
Changing Narratives of Science Documentary in the Digital Environment
chapter 7|13 pages
Audiovisual Formats and Content in University Corporate Communication
Lost Branding Opportunities?
