ABSTRACT

This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’s real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all event management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable.

part I|131 pages

The management of event venues

chapter 1|7 pages

What is a venue?

chapter 2|3 pages

The Berners hierarchy of event needs

chapter 3|7 pages

Hotels as venues for events

chapter 4|6 pages

Venue reputation

chapter 5|5 pages

Events as a source of income

chapter 6|12 pages

Venue professionalism

chapter 7|2 pages

The need to meet expectations

chapter 8|12 pages

Venue culture change

chapter 10|11 pages

The role of the venue

chapter 11|17 pages

Procuring external services

chapter 12|14 pages

Winning business and retaining clients

chapter 13|15 pages

Budgeting for events

chapter 14|12 pages

Guests at venues

part II|52 pages

Event procedures for venues

chapter 15|9 pages

Enquiry handling

chapter 16|4 pages

Show-round procedure

chapter 17|8 pages

Confirmation and contract procedure

chapter 18|4 pages

Lead-in procedure

chapter 19|2 pages

Client file procedure

chapter 20|3 pages

Client relationship procedures

chapter 22|4 pages

Operational procedures

chapter 23|2 pages

Get-in and set-up procedure

chapter 24|2 pages

Rehearsal procedure

chapter 25|8 pages

During-event procedures

chapter 26|2 pages

De-rig procedure

part III|23 pages

Post-event procedures

chapter 27|16 pages

Post-event procedures

chapter 28|7 pages

Case studies