ABSTRACT
Audience fragmentation and autonomy are changing the relationship between journalists and audiences. In doing so, web analytics systems are also facilitating the changing power dynamics between journalists and audiences by making complex audience preferences and online behaviors accessible and quantifiable. Audiences have become more influential through content customization. While audiences exert direct influences on what is uploaded online by uploading pieces of information themselves, audience preferences, communicated through new forms of feedback and quantified using new audience measurement systems, also exert indirect influences on journalistic decisions. New information and communication technologies have helped to increase the influence of audiences on the news construction process. As more and more news audiences get their news from social media platforms, web analytics helps news organizations to keep track of how their content is distributed on social media. News organizations no longer have the monopoly of news production and delivery, as non-journalists are also engaging in journalistic actions.
