ABSTRACT

The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. Empowering the Connected Physician in the E-Patient Era provides practical guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this.

Drawing on the author’s research and consulting practice, as well as on the practical experience of managers in medium-large organizations worldwide, the book will provide a proven framework to improve the development and implementation of physicians’ empowering digital programs in these organizations, a step-by-step guide for how companies can develop and implement programs aiming at empowering physicians while empowering patients. It is an engaging how-to/how-not-to book which will include tips, advice and critical reviews that every stakeholder must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices.

This book will help healthcare organizations chart a course within this new territory and thereby improve their ability to engage with empowered patients.

chapter |8 pages

Introduction

part I|31 pages

Defining patient empowerment in the digital era and the physicians' empowerment process

chapter 1|19 pages

Patient empowerment as a process

Creating and capturing value

part II|101 pages

Developing a clear and sustainable digital strategy

chapter 4|16 pages

Listening to physicians

How behavioral analytics and social media fuel more personalized communication (online market research and web listening)

part III|42 pages

Actions and tools to help physicians empower their patients

chapter 8|32 pages

Patient empowerment

A process and an outcome