ABSTRACT
This volume explores the vast and endlessly growing subject of popular culture, mass culture, the public arts, and mass-mediated culture. They cover such varied forms of mass communication as television, the comics, advertising, humor, and fads, foods, and artifacts. Some of the essays have been published in such periodicals as Society magazine. Berger, widely recognized as a leading scholar in the field, continues to shape the thinking of today's scholars.
TABLE OF CONTENTS
part 1|36 pages
Theoretical Concerns
part 2|43 pages
Comics
chapter |21 pages
Unflattering Definitions:
Significant Stereotypes in European (French and Italian) Comics
part 3|36 pages
Television
part 4|32 pages
Advertising
chapter |5 pages
Pale Horse, Pale Bather:
An Analysis of the White Horse Advertisement with the Lady in the Bath
part 5|21 pages
Humor
part 6|16 pages
Fads, Foods, and Artifacts
part 7|28 pages
Amongst the UK